Veca Electric

Veca Project Overview Copy.png

About

Veca Electric & Technologies is a major contractor for commercial construction, industrial utility, refinery, transportation infrastructure, and structured cabling. Veca has been around since 1947 and has since grown to become a trusted company, spanning 5 locations in Washington. Veca  has established a positive reputation among many large companies who use there services in the Puget Sound area. 

Challenge

  • Improve heuristics

  • Modernize design

  • Reduce unnecessary content

  • Refine information architecture

Research

  • 5 people were guided through usability tests

  • Identifying pain points was then made

  • Top 4 competitor websites were analyzed

  • Heuristic evaluation was made

 

Mockup of new design

 
 
 

competitive analysis

 
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original design

 Landing pages are in style, which was a big factor in significantly dated VECA’s hompage. The blurry Seattle background was universally considered unappealing to users. Removing the blurry background and replacing it with a landing page would help it appear more up to date..

Landing pages are in style, which was a big factor in significantly dated VECA’s hompage. The blurry Seattle background was universally considered unappealing to users. Removing the blurry background and replacing it with a landing page would help it appear more up to date..

 
old Veca pages & Landing Copy.png

1) Some modifications included adding consistency within page layouts and replacing outdated styling.  2) Some of the vocabulary needed better clarification within the pages content as well as a reduction in length 3) Some of the growing content needed to be organized better such as the portfolio which was becoming too extensive and needed to be divided for quicker referencing.

information architecture

  • Replaced the homepage with landing page

  • Combined related short pages

  • Indexed Portfolio

  • Created a locations map

Short Page.png
Testimonies.png
Service dropdown.png
Portfolio dropdown.png

LOW FIDELITY WIREFRAMES

VECA WIREFRAMES.png

NEw Design

Veca pages & Landing black.png
 
 
 
 
 
 
VECA HIP LANDING Top black Copy 3.png
 
 

color palette

VECA Color Palette.png

Conclusion

VECA is a company that has already built a solid reputation with many big name businesses as a go to company. This may be one reasons the process of updating their website was past overdue. During this time the logo was also in the process of being redesigned. I learned how much a logo can effect the styling decisions of a website. I also learned the importance of being concise with information so the visitor does not become overwhelmed.