Old Fit By Design


Fit By Design

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About Fit By Design

Fit By Design is a concept fitness app designed to address some of the weaknesses that  other similar apps  have on today's market.  Designing an app from scratch seemed like an appropriate avenue to take as well as provide originality.

Problems of existing Fitness apps

  1. An over abundance of bodybuilding apps

  2. Lack of exercise disciplines within a single app

  3. Male dominated instead of appealing to both sexes

  4. Isolated exercise instructions instead of entire programs

  5. Unable to tailor preferences to individual needs

Competitive Analysis

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  • Most of the popular fitness apps tend to be favored by women (ex. Fitbit user audience consist of 70% women)

  • Highest percentage of usage are millennials ages 18-29 (24%) followed by ages 30-49 (19%)

  • Overall trends is towards apps that work with a consumer’s smartphone (rather than a separate device)

  • Ages 25 to 34—were the age demographic most likely to own fitness bands, likely because this is a group of early adopters with more disposable income than younger millennials.

Primary Persona

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Notification of health tip

Notification of health tip

Choose an exercise discipline

Choose an exercise discipline

View exercise routine via pictures

View exercise routine via pictures

Readable exercise instructions

Readable exercise instructions

Observe instruction via video playlist

Observe instruction via video playlist

Receive regular messages with vlog

Receive regular messages with vlog

Check progress with viewable graphs

Check progress with viewable graphs

User friendly BMI calculator

User friendly BMI calculator

Visual Design


On-boarding screen designed for easy use sign up within seconds

Introduction screen provides a greeting & description of apps purpose

Studies confirm men and women have differing objectives when exercising

Choose the style of exercise you want without downloading several apps

Hamburger menu provides further customization & progress records

View the anatomy at different angles for full comprehension

View the anatomy at different angles for full comprehension

Receiving health message helps to increase adherence & motivates

Visual learners can observe routines at a glance without having to read

Watch video of the entire routine giving audio step by step guidence

Increase fitness knowledge with regular short articles

A readable step by step guide to correct exercise technique displayed

Track progress visually through selecting graphs

Videos are accompanied with article for visual & auditory learners

Observe which muscles are being used for each exercise

Easy to use BMI calculator helps provide perspective of current health

Donations are offered to help support the continuation of free content


Next Steps

Develop the bluetooth synchronizing features this app has the capability of using. Develop a desktop version designed to be used by fitness professionals in the industry. This would help them create a constant flow of fun and interesting routines to use with their clientele.  

What I Learned

Wireframing becomes increasingly important when designing screen flows from scratch.  Skipping these steps can make the project take longer to complete and is counter productive. Aiming to combine multiple learning styles (ex. visual, auditory, reading) expidites the learning curve. Sometimes coming up with a solution to a problem requires taking a break from it and returning to it at a later time.