Doctor Yourself

 

 

 

 


 

Doctor Yourself

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About Doctor Yourself

Doctor Yourself is a website created by Dr. Andrew Saul who holds 40 years of experience in natural health education. His world famous, free-access educational website, www.doctoryourself.com, is peer reviewed and the largest non-commercial natural health resource on the internet. Andrew Saul is on the editorial board of the Journal of Orthomelecular Medicine and is Editor-in-Chief of the peer-reviewed Orthomolecurlar Medicine News Service. The Doctor Yourself website is a place where people can access accurate information on clinical nutrition. 

My Approach

One of my main goals was to bring this into conformity to today's standards. Since the website was very content heavy I needed to find a way so that people who come to the website can find what they are looking for in a short amount of time without being overwhelmed by its contents. I also wanted to match what competitor websites had and provide visitors with an even better experience.

Research

survey

  • 7 participants
  • Survey consisted of 10 open ended questions
  • Design inspiration was aided by responses to questions

Online Research

  • Women are 3 times more likely than men to use Complimentary & Alternative Medicine (CAM)
  • Largest ethnic demographic of CAM users are caucasion
  • Achieved a Bechelors or higher in education
  • Have higher socioeconomic position
  • Highest usage age range group is 35-55
  • Resides in Midwestern & Western United States
  • Most common physical ailment is 1) back pain 2) neck & joint pain 

Primary Persona

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Competitive Analysis

I performed a competitive analysis between 10 other other high trafficking alternative medicine websites. 

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Scoring results from competitive analysis

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User Feedback From the Original Site

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Information Architecture

Old Design

  • Most articles located on left navigation created a never ending list that stretched the entire length of page
  • Many article titles did not contain the topical word in them making alphabetizing ineffective
  • Small text and over use of miscellaneous hyperlinks caused confusion and was aesthetically unapealing
  • Advertising for newsletter and Facebook page was obscure
  • Some links contained titles that may confuse users unfamiliar with general nutrition   

Changes

  • Article topics were created after sifting through every article sharing a similar theme
  • Hyperlinks scattered in body of the page to be given a proper home within a navigation bar or article list
  • Useless random quotes in the body of page were removed
  • Video hyperlinks were removed and replaced by a video screen and playlist
  • Article list are replaced by a directory that is organized by title and topic  

 

Interaction Design

Left Photo: 1) Miscellaneous hyperlinks were taken off the body and placed into top navigation 2) Lecture videos are featured top center of page 3) shorter list of publications w/ hyperlink leading to full list takes up less real estate 4) Social icons added to lead users to other sponsored outlets 5) article index bottom of page

Right Photo: 1) Articles will feature a picture instead of plain text 2) Article index located top and bottom of page 3) Related articles and videos are featured on the right hand column.

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Visual Design & Iterations

Left Photo: 1) Most important information is located in top navigation and less prominent information was moved to the footer of the page 2) "Recent Articles" and "Most Popular" were removed since the site contains scholarly work as well, distinguishing it from other sites that have paid content writers 3) A banner was added to give the site context and enhance the aesthetics.

Right Photo: 1) A small video screen was added so videos could watched without having to portal to a new page or encompass the screen. 2) Hamburger menu was added to include additional information not relevant to be added onto page.

 

Next Steps

  • Create a mobile version
  • Create a section where people can vote on a health question to be answered
  • Create a page for donations to produce more content such as documentaries etc.

What I Learned

  • When large amounts of content is given, a topical index is often more useful than alphabetizing
  • It is unnecessary to try and to fit all contents into one page if the amount of info becomes overwhelming
  • Researching how other sites have solved similar problems is a lot easier than trying to reinvent the wheel