Copy of Fit By Design SF PSD


 

Fit By Design

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About Fit By Design

Fit By Design is a concept fitness app designed to address some of the weaknesses that  other similar apps  have on today's market.  Designing an app from scratch seemed like an appropriate avenue to take as well as provide originality.

Problems of existing Fitness apps

  1. An over abundance of bodybuilding apps 
  2. Lack of exercise disciplines within a single app
  3. Male dominated instead of appealing to both sexes
  4. Isolated exercise instructions instead of entire programs
  5. Unable to tailor preferences to individual needs

Competitive Analysis

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Research

Demographics

  • Most of the popular fitness apps tend to be favored by women (ex. Fitbit user audience consist of 70% women)
  • Highest percentage of usage are millennials ages 18-29 (24%) followed by ages 30-49 (19%)
  • Overall trends is towards apps that work with a consumer’s smartphone (rather than a separate device)
  • Ages 25 to 34—were the age demographic most likely to own fitness bands, likely because this is a group of early adopters with more disposable income than younger millennials.

Primary Persona

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Wireframes

 Notification of health tip

Notification of health tip

 Choose an exercise discipline

Choose an exercise discipline

 View exercise routine via pictures

View exercise routine via pictures

 Readable exercise instructions

Readable exercise instructions

 Observe instruction via video playlist

Observe instruction via video playlist

 Receive regular messages with vlog

Receive regular messages with vlog

 Check progress with viewable graphs

Check progress with viewable graphs

 User friendly BMI calculator

User friendly BMI calculator

 

Visual Design

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Summary

Timeline: 2 weeks

Project Type: Concept Piece

Primary role: Interaction Design,, Visual Design, Information Architecture, Usability Testing (Solo Project)

Challenge: Design an app from scratch with customizable routines, regular coaching for motivation, and provide variety

Solution: Provide exercise programs from a variety of disciplines with male and female coaches, personalized goal settings, and regular coaching messages to motivate as well as educate

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Next Steps

Develop the bluetooth synchronizing features this app has the capability of using. Develop a desktop version designed to be used by fitness professionals in the industry. This would help them create a constant flow of fun and interesting routines to use with their clientele.  

What I Learned

Wireframing becomes increasingly important when designing screen flows from scratch.  Skipping these steps can make the project take longer to complete and is counter productive. Aiming to combine multiple learning styles (ex. visual, auditory, reading) expidites the learning curve. Sometimes coming up with a solution to a problem requires taking a break from it and returning to it at a later time.