Copy of 1 Experiment Xion.Store Blue

Xion.Store

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Project Brief

  • Xion.Store Utah based startup company currently undergoing growth.

  • Outdoor retailer eCommerce modeled similar to Amazon's business.

  • Interfaced with stakeholder and received briefing of the objectives

  • CEO desired for new visitors to understand the company business model

My Approach

  • Focus on changing only things that were needed (i.e. user pain points)

  • Help users recognize Xion’s business model (Stakeholder’s) concern

  • Allow users to reveal design flaws through task instructions (usability testing)

  • Make iterations in design based off research findings

Visual Design

 
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Ground.png
 
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Top of Landing Page

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Checkout Form

ORIGINAL

REVISION

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*Research shows, payment forms in a darker banner promote feelings of safety

*The missing “Secure credit card” seal is typically seen in payment forms


LOWER PORTION OF LANDING

REVISION

ORIGINAL

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*The invisible thumbnail provided space to reiterate the business model for first timers


Search menus

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*The word “All” next to the search bar was changed to category since the list was more succinct


Top of Landing Revision

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*The expanded hero image reduced the cluttered look and provided more room for ads

*Another page for locating stores was added at the top instead of having the carousel


Learnings

Competitive analysis can be critically important when trying to discover flaws in a design. Studying the layout of multiple designs provided inspiration and insights that would otherwise go unnoticed.  I also devoted a significant amount of time studying UX articles on how to improve eCommerce layouts. Studying UX research while conducting my own research helped improve the ideation process .